That’s Life

Dear Shreck,

What is the meaning of life?

– Name withheld to protect the innocent

Dear Withheld,

Life is a breakfast cereal made of whole grain oats and marketed by the Quaker Oats Company.  It was introduced in 1961, but was made popular in the 70s by ads featuring a hard-to-please 4 year old boy named “Mikey” (played by John Gilchrist).  It was one of the longest running ads on television. Now Life has several different flavors of cereal, and currently sports the slogan “Life is full of surprises”.

Hope that helps!

– Shreck